DAA Political Ads Program

Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program – an ‘Iconic’ Boost

Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.